Happy Rock is a roadside attraction in Gladstone, Manitoba, Canada. It is on the northeast side of Highway 16. The large statue also serves as the visitor information centre for the town.
In the late 1970s, the provincial government met with local community representatives to try to find a method of increasing tourism in Gladstone. Since Gladstone was also referred to as "Happy Rock," they decided that it would be a good idea to create something that would symbolize this.
In 1984, the local Chamber of Commerce held a logo contest for the design of a mascot that would represent Happy Rock. The winning entry, submitted by Jerry Wickstead, depicted a literal black and white Happy Rock with a towel in its left hand while its right hand was waving. By 1988, the Chamber decided to pursue a construction of this figure as a statue and visitor information centre.