Perhaps the most notable attraction in Te Puke is Kiwi 360, with its famous landmark, the giant kiwifruit clearly visible from the highway just west of the township of Te Puke.
This fully operational kiwifruit orchard offers tours on their KiwiKart, kiwifruit-shaped open carriages pulled by a tractor. The informational tours includes commentary about the processes used to harvest and export the kiwifruit, with stops along the way to have a closer look at the kiwifruit plantations.
Kiwi 360 was openend in 1987 under the name 'Kiwifruit Country'. The visitor centre complex at Kiwi 360 also houses a café, large souvenir shop selling many kiwifruit-based products, and conference facilities.
The giant kiwifruit has been featured on NZ Post stamps in 1998 and 2014. The landmark building's two faces were originally both painted green, until a repaint in 2010 where one side was repainted green and the other yellow, to reflect the two most popular kiwifruit varieties. The giant kiwifruit contains a staircase to a viewing balcony near the top, which is open to the public during opening hours of Kiwi 360.