The Gobbler was a motel, supper club, and roadside attraction in Johnson Creek, Wisconsin, United States. It was designed in the late 1960s by Fort Atkinson architect Helmut Ajango for local poultry processor Clarence Hartwig and opened in 1967. The menu featured turkey, prime rib and steak. It included a rotating circular bar that completed one revolution every 80 minutes. The Gobbler was at the intersection of Wisconsin Highway 26 and I-94, halfway between Milwaukee and Madison, Wisconsin. It closed in 1992.
Across the street from the supper club, the Gobbler Motel had an adventurous, futuristic Googie architecture design that featured 49 rooms with symbol-shaped waterbeds (such as a heart-shape), 8-track players, round sunken bathtubs,and differently colored shag carpet that extended up the walls in each themed room. According to a 1978 newspaper article, it required two maids to make the motel's round waterbeds, with the maids "hanging by one arm and stretching out a stockinged foot to smooth away wrinkles".
After multiple changes in ownership (including a renaming to the "King Arthur's Inn Motel" in April 1995 and years of unrepaired wear, the motel was abandoned in 2001. Shortly thereafter, the Johnson Creek Fire Department burned the motel to the ground as a "practice fire" for their firefighters. The concrete slab on which the motel was built still remains.
There were attempts by the Menominee, Potawatomi and Lac du Flambeau Chippewa tribes in the 1990s to purchase the land for a multimillion-dollar casino, hotel and convention center. The land was still for sale in 2007, the motel property for $6.2 million and the restaurant property for $2.3 million.